Why is 3d rendering necessary for real estate development?
Powerful tools for real estate marketing
Dominant marketing method in real estate developments
We haven’t seen any powerful marketing tool to advertise real estate development other than 3d visualization. 3d visualization has been not only popularly used in movies as cg technology, but also has been broadly used in the real estate market during the design and marketing stages.
Phto by Yiran Ding
The Digital marketing industry is choosing the 3d rendering solution as one of the most important methods to communicate with people. Design experts may understand material, colors, shapes and space with dimensions much more easily than others. However, it is extremely hard to deliver the information by words and convince people to buy products.
image by kaleidico
It is not easy to measure accurate space with just a floor plan. Floor plan is good enough to see the sizes of the room or location. The audience could either imagine something completely off from the original vision with a single blueprint or may not even be able to imagine anything.
We need to hear the full story behind the conceptualization from the architects and designers involved, and then, maybe the audience will see something close to what was envisioned in the first place. This process may take a long time and could still not be 100% accurate.
Rendering is one of the best solutions to eliminate this issue. 30 pages of blueprints and specifications could be all summarized and visualized in one single image and make people understand in less than a second. It definitely will bring your business to a higher percentage of sales.
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Image by Evgeniy Surzhan
Efficient production in terms of time and budget
Back in the day, pencil sketches, watercolor drawings and 2D illustration were the most popular promoting implements. Pencil sketches and watercolor drawings are a lengthy time consuming and hard laboring process. It could be taking a minimum of 40hrs of work and that is only when there were no changes made during the process. If you were lucky, you could use an eraser to fix a minor mistake or change and finish the work quickly. However, if you were trying to make changes in a watercolor drawing, it would unfortunately not be possible. All the time and materials you have spent during this 40 hrs project had to be re-started from the very begining.
How about 3d software? None of the mentioned problems above are that big a deal. There will be some time consuming efforts used to make some changes or to fix mistakes, it won’t affect the entire process all the time, so re-doing an entire project from scratch won’t be necessary. There are always better ways to work faster by using scripts and plugins. Experienced 3D artists could use some tricks to save time as well as budget.
Image by Johannes Plenio
Another level and new era
Digital marketing occurs everywhere, the post you uploaded in your office will reach the buyers in different cities and they will immediately check it out. Time and space are no longer variables that need to be considered.
Unattractive properties will easily appeal through CGI. For example, Fly through and walk through will guide you through the space to unveil hidden angles. Virtual tours (virtual reality) will bring you around and let you experience the place even without visiting in real life. Digital marketing is changing the era. Buyers get interested in new experiences with exquisite details.
Innovative promoting tools allow you to bring your clients to a higher standard. 3D visualization marketing would help you succeed on social media, website or banners by putting you on the supreme level of quality strategy.
